05:35 min
CLEAR ALL
To be creative, we have to unlearn millions of years of evolution. Creativity asks us to do that which is hardest: to question our assumptions, to doubt what we believe to be true. That is the only way to see differently.
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"All ideas have a genealogy," says David Eagleman. A writer, neuroscientist, and adjunct professor at Stanford University, he's definitely clued in to what makes ideas click.