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Carol S. Pearson on communication skillsbooks

Below are the best books we could find featuring carol s pearson about communication skills.

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S.

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Margaret Mark, Carol S. Pearson
2001
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