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PODCAST
Our Brands, Our Selves
Hidden Brain Podcast
All of us are surrounded by brands. Designer brands. Bargain-shopper brands. See more...
FULL SUMMARY
All of us are surrounded by brands. Designer brands. Bargain-shopper brands. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with Americus Reed, who studies how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.
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A bird was lying on his back in the road with his feet in the air. A horse saw him and asked, “What’re you doing?” The sparrow said, “I’m helping hold back the darkness.” The horse sneered and said, “Yeah, right,” and the sparrow said, “One does what one can.” 7
