PODCAST
The Snowball Effect
How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist Damon Centola about social contagion, and how it can be harnessed to build a better world.
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A bird was lying on his back in the road with his feet in the air. A horse saw him and asked, “What’re you doing?” The sparrow said, “I’m helping hold back the darkness.” The horse sneered and said, “Yeah, right,” and the sparrow said, “One does what one can.” 
