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The Snowball Effect

Hidden Brain Podcast

How do certain memes go viral? And why do some social movements take off and spread, while others fizzle? Today on the show, we talk with sociologist Damon Centola about social contagion, and how it can be harnessed to build a better world.

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The 9 Major Research Areas in Social Psychology

Here are just a few of the major areas of interest within social psychology.

Article
Kendra Cherry
2020
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How Scammers Like Anna Delvey and the Tinder Swindler Exploit a Core Feature of Human Nature

Research shows that people tend to default to trusting others over distrusting them, believing them over doubting them and going along with someone’s self-presentation rather than embarrassing them by calling them out.

Article
Vanessa Bohns
2022
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You Have More Influence Than You Think: How We Underestimate Our Powers of Persuasion, and Why It Matters

If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have for how our words, actions, and even our mere presence affect other people.

Book
Vanessa Bohns
2021
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What Our Negative Comments and Consumer Gripes on Social Media Reveal about Us

To figure out why people complain so much on social media, we analysed negative posts on Facebook about brands caught up in media controversies at the time.

Article
Angela R. Dobele, Ashleigh Powell
2022
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The Tipping Point: How Little Things Can Make a Big Difference

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

Book
Malcolm Gladwell
2025
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The Psychology Book: Big Ideas Simply Explained

The Psychology Book is your visual guide to the complex and fascinating world of human behavior. Discover how we learn, become emotionally bonded with others, and develop coping mechanisms to deal with adversity, or conform in a group.

Book
DK
2017
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Social Psychology For Dummies

Written for psychology students, Social Psychology For Dummies is an accessible and entertaining introduction to the field. Social Psychology For Dummies follows a typical university course, which makes it the perfect reference if you’re in need of a clear (and enjoyable) overview of the topic.

Book
Daniel Richardson
2025
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Here’s How to Channel Your Fear and Uncertainty Into a Life of Purpose and Hope

“When we are interconnected, when one of us heals, we all heal.”

Article
Meghan Rabbitt
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Prosocial: Using Evolutionary Science to Build Productive, Equitable, and Collaborative Groups

A groundbreaking, comprehensive program for designing effective and socially equitable groups of all sizes—from businesses and social justice groups to global organizations.

Book
Paul W. B. Atkins, David Sloan Wilson, Steven C. Hayes, Richard M. Ryann, .
2025
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This View of Life: Completing the Darwinian Revolution

It is widely understood that Charles Darwin’s theory of evolution completely revolutionized the study of biology.

Book
David Sloan Wilson
2019
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EXPLORE TOPIC

Community Transformation and Healing