The Entrepreneur Roller Coaster: It’s Your Turn to #JoinTheRide

66% of Small Business Fail. Why? That is what Success Publisher & Founding Editor, Darren Hardy set out on a mission to find. What he discovered was startling. All the previously reported reasons and assumptions for the failure rate (capital, location, credit, inventory management and competition) were wrong. Failure was not due to outside factors—they were internal. They weren’t economic—they were emotional. The unexpected and terrifying emotional roller coaster an entrepreneur experiences is the greatest factor to why most quit and ultimately fail. But, it doesn’t have to be that way. The Entrepreneur Roller Coaster will help you be ready and prepared for the wild ride of entrepreneurship. It’s meant to warn (forthcoming fears, doubts and overcome the self-defeating conditioning of your past/upbringing), inoculate you (from the naysayers, dream stealers and pains of rejection and failure) and guide you (building those undeveloped skills of independence, self-motivation and self-accountability) safely past the landmines that blow up (cause failure) of 66% of all new businesses. You will also learn the best strategies Darren has ever collected from the most successful people on the planet on the four essential skills necessary for entrepreneur success: Sales, Recruiting, Leadership and Productivity. This book is for you if: You have dreamed of having your own business but the fear of unknown; what to expect and what to do has kept you on the sidelines. You are already on board as an entrepreneur and you want to ensure you are a success and not a statistic.