How to Survive and Prosper as an Artist: Selling Yourself without Selling Your Soul

Written for fine artists ready to launch their careers as well as experienced artists who wish to relaunch their careers, How to Survive and Prosper as an Artist, Seventh Edition, an acclaimed guide, empowers artists to take control of their careers to create a fulfilling life and earn a decent income. In this newly revised edition, Caroll Michels continues to demystify the inner workings of the art world and challenge the status quo. New chapters discuss such topics as: • New business models for artists: Going to the extreme • The use of social media and website development as marketing and publicity tools and what does and doesn’t work • The confusion between the “art-buying public” and the “general public” and their differences • New suggestions for establishing and calculating prices for artwork • Neighborhood gentrification and the growing challenges of securing a reasonably priced live/work space • How dealers find artists, how to negotiate with dealers, and how to understand a dealer’s agenda Using her own experiences as an artist as well as the experiences of her clients, Michels crafts a must-read guidebook for anyone interested in embarking upon a successful career as an artist.