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Recipes for Good Luck: The Superstitions, Rituals, and Practices of Extraordinary People

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By Ellen Weinstein — 2025

What did Maya Angelou do to keep the words flowing? What is a NASA engineer's lucky charm? How does Thom Yorke prep for a concert? This book bottles the singular recipes for success of leading creatives, politicians, scientists, and athletes who made their own luck. See more...

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Win at All Costs: Inside Nike Running and Its Culture of Deception

In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . .”.

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Ritual