By Jaya Saxena — 2016
SARK has built an online empire simply by being her honest self.
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Why is it so hard to keep off the app if you have decided you are done with Facebook? Because the platform taps into our societal needs and biological drives to keep us coming back for more, experts say.
According to addiction expert Dr Anna Lembke, our smartphones are making us dopamine junkies, with each swipe, like and tweet feeding our habit. So how do we beat our digital dependency?