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Changing Company Culture Requires a Movement, Not a Mandate

By Bryan Walker, Sarah A. Soule — 2017

Culture change needs to happen through a movement, not a mandate. To create a movement in your organization, start by framing the issue in terms that stir emotion and incite action; then mobilize more supporters by demonstrating quick wins.

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Don’t Take It Personally!

Don’t take anything personally. This agreement gives you immunity in the interaction you have with the secondary characters in your story. You don’t have to concern yourself with other people’s points of view.

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EXPLORE TOPIC

Building Culture