ARTICLE

FindCenter AddIcon

Changing Company Culture Requires a Movement, Not a Mandate

By Bryan Walker, Sarah A. Soule — 2017

Culture change needs to happen through a movement, not a mandate. To create a movement in your organization, start by framing the issue in terms that stir emotion and incite action; then mobilize more supporters by demonstrating quick wins.

Read on hbr.org

FindCenter Post-Image

Prosocial World

Thinking more explicitly about cultural catalysis can help to accomplish in years what otherwise would require decades or not take place at all. As we experiment with cultural catalysis, we need to make it fast and benign rather than fast and pathological for the common good.

FindCenter AddIcon

EXPLORE TOPIC

Building Culture