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Changing Company Culture Requires a Movement, Not a Mandate

By Bryan Walker, Sarah A. Soule — 2017

Culture change needs to happen through a movement, not a mandate. To create a movement in your organization, start by framing the issue in terms that stir emotion and incite action; then mobilize more supporters by demonstrating quick wins.

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Grassroots Activists Must Consider the Personal Costs of Digital Campaigns

Widespread use of social media has made it easier to mobilize collective action, yet citizen activists struggle to navigate these digital tools and increasingly report feeling burned out.

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EXPLORE TOPIC

Building Culture