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Changing Company Culture Requires a Movement, Not a Mandate

By Bryan Walker, Sarah A. Soule — 2017

Culture change needs to happen through a movement, not a mandate. To create a movement in your organization, start by framing the issue in terms that stir emotion and incite action; then mobilize more supporters by demonstrating quick wins.

Read on hbr.org

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18:32

An Olympic Take on Teamwork | Sami Jo Small | TEDxCrescentSchool

A three-time Olympian and two-time Olympic gold medalist on Canada’s famous women’s hockey team, Sami Jo helps to show the audience that a team needs all of its members, regardless of their role, if they are to succeed.

Video
2014
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Teammate: My Journey in Baseball and a World Series for the Ages

In 2016 the Cubs snapped a 108-year curse, winning the World Series in a history-making, seven-game series against the Cleveland Indians.

Book
David Ross
2018
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Something in the Water: How Skibbereen Rowing Club Conquered the World

Olympic rowers Gary and Paul O’Donovan may be the face of Irish rowing and Skibbereen Rowing Club, and have enormously increased the popularity of rowing in Ireland, but they're just one piece of a much larger jigsaw.

Book
Kieran McCarthy
2025
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One Goal: A Coach, a Team, and the Game that Brought a Divided Town Together

When thousands of Somali refugees resettled in Lewiston, Maine, a struggling, overwhelmingly white town, longtime residents grew uneasy. Then the mayor wrote a letter asking Somalis to stop coming, which became a national story.

Book
Amy Bass
2025
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Into the Storm: Lessons in Teamwork from the Treacherous Sydney to Hobart Ocean Race

In the face of turmoil and tragedy, a crew of “amateur” sailors piloted their tiny vessel—the AFR Midnight Rambler—through a treacherous storm in order to achieve victory in a world-renowned sailing competition.

Book
Dennis Perkins
2012
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Mind Gym: An Athlete’s Guide to Inner Excellence

In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so.

Book
Gary Mack, David Casstevens
2002
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How to Win Friends & Influence People

You can go after the job you want—and get it! You can take the job you have—and improve it! You can take any situation—and make it work for you! Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives.

Book
Dale Carnegie
1998
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EXPLORE TOPIC

Building Culture