ARTICLE
Climate Action: Fear Hasn’t Motivated People, so Let’s Get Them Excited
By Adam Met — 2020
To create excitement for the climate movement, we must create actionable incentives.
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A bird was lying on his back in the road with his feet in the air. A horse saw him and asked, “What’re you doing?” The sparrow said, “I’m helping hold back the darkness.” The horse sneered and said, “Yeah, right,” and the sparrow said, “One does what one can.” 7