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Climate Action: Fear Hasn’t Motivated People, so Let’s Get Them Excited

By Adam Met — 2020

To create excitement for the climate movement, we must create actionable incentives.

Read on fortune.com

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A bird was lying on his back in the road with his feet in the air. A horse saw him and asked, “What’re you doing?” The sparrow said, “I’m helping hold back the darkness.” The horse sneered and said, “Yeah, right,” and the sparrow said, “One does what one can.”

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Climate Change