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Corporate Social Responsibility Can Give Entrepreneurs an Edge
CSR might be the last thing on an entrepreneur’s mind when he or she sets out to start a successful business, but I’m now convinced it should be part of a company’s culture from Day 1.
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Do not waste time bothering whether you ‘love’ your neighbor; act as if you did. As soon as we do this we find one of the great secrets. When you are behaving as if you loved someone, you will presently come to love him.