By Greg Besner — 2015
I like to define culture in terms of a high-performance culture, one that exhibits qualities like communication, collaboration, mission and value alignment, innovation and accountability.
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You want to attract talent and investors, and they both want to feel good about what they are committing to.
Since entrepreneurs are creators, they hold the power to make statements that can cause a ripple effect, impacting the masses in a positive or negative way (depending on how it’s being used).
CSR might be the last thing on an entrepreneur’s mind when he or she sets out to start a successful business, but I’m now convinced it should be part of a company’s culture from Day 1.
Even though Black women are starting businesses at a rapid rate, their businesses earn less revenue, remain smaller, and have a higher failure rate.
Business ethics are not something you need to start worrying about when your company reaches a certain size; they need to be sewn into the fabric of your startup from the get-go.
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