ARTICLE

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Entrepreneurs Need to Focus on Culture, Not Perks

By Greg Besner — 2015

I like to define culture in terms of a high-performance culture, one that exhibits qualities like communication, collaboration, mission and value alignment, innovation and accountability.

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Creative Collaboration Is What Humans Do Best

Humans have incredible creative potential. Our knack for creating megacities, double-decker airplanes, cures for hundreds of diseases, symphonies, and virtual reality games, among other remarkable inventions, attests to our capacity to imagine possibilities and make them real.

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EXPLORE TOPIC

Building Culture