ARTICLE

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Entrepreneurs Need to Focus on Culture, Not Perks

By Greg Besner — 2015

I like to define culture in terms of a high-performance culture, one that exhibits qualities like communication, collaboration, mission and value alignment, innovation and accountability.

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Prosocial World

Thinking more explicitly about cultural catalysis can help to accomplish in years what otherwise would require decades or not take place at all. As we experiment with cultural catalysis, we need to make it fast and benign rather than fast and pathological for the common good.

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EXPLORE TOPIC

Building Culture