By Suzanne Gibbs Howard — 2018
Brands are “an articulation of culture, vision, history, and the future.”
Read on www.fastcompany.com
CLEAR ALL
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions.