By Suzanne Gibbs Howard — 2018
Brands are “an articulation of culture, vision, history, and the future.”
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CLEAR ALL
You want to attract talent and investors, and they both want to feel good about what they are committing to.
Since entrepreneurs are creators, they hold the power to make statements that can cause a ripple effect, impacting the masses in a positive or negative way (depending on how it’s being used).
CSR might be the last thing on an entrepreneur’s mind when he or she sets out to start a successful business, but I’m now convinced it should be part of a company’s culture from Day 1.
Even though Black women are starting businesses at a rapid rate, their businesses earn less revenue, remain smaller, and have a higher failure rate.
Bart, along with his partners Jay Coen Gilbert and Andrew Kassoy, co-founded B Lab.
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Our correspondent Aliss Terrell talks with Rha Goddess, social justice advocate, Hip Hop MC and producer, founder and CEO of Move The Crowd.