By Suzanne Gibbs Howard — 2018
Brands are “an articulation of culture, vision, history, and the future.”
Read on www.fastcompany.com
CLEAR ALL
As simple as it sounds, having a strong "why" behind your business is an essential ingredient for becoming a successful entrepreneur.
The values upon which your company is built tell the world what you believe is important and what to expect from you.
Psychologists insist that confidence is a learned behavior, with many courses, books and other self-help tools available for those looking to bolster their “skills” in this area. In my personal experience, hearing what works from our peers can make a big difference.
Do you have confidence in yourself at work?
Many entrepreneurs share specific qualities that are vital for starting and growing a business. They are passionate, resilient, focused on opportunities and comfortable with risks. But the quality that might have the most influence over an entrepreneur’s success is confidence.
There’s an essential, intangible something in start-ups—an energy, a soul. It inspires enthusiasm and fosters a sense of deep connection and mutual purpose. While this spirit persists, engagement is high and businesses keep their edge. But all too often, companies lose their souls as they mature.
Rejection should be treated as an opportunity, Ma said, as if everybody initially agrees with your vision or service, then “there is no opportunity.”
When you hear the word “no,” don’t take it personally. Instead, embrace it and improve.
These innovators share how they learned from their setbacks.
Successful entrepreneurs say “no” to most offers. Those are exactly the people you’re trying to do business with.