By Nicole Lenoir-Jourdan — 2020
From village healers to global brands, witches have long cast their spells over commercial transactions.
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CLEAR ALL
Below the surface of the internet witch trend is a complex history of disenfranchised spiritualities that were first colonized and demonized, and now appropriated and whitewashed.
One eve of Witchfest event, radicals say they believe magic and occult are natural extensions of feminism and eco activism.