By Diana Raab — 2019
Do you ever wonder what you’re doing here and what your soul’s purpose is?
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While we have yet to see the full impact of the coronavirus pandemic, we have begun to witness its severe impact on our global economy. Businesswomen, specifically businesswomen of color, have been disproportionately affected.
We look at the word “purpose” as something we go on a 10 year quest for … searching under rocks, climbing up mountains, and crossing over seas. We’re exhausting ourselves mentally, emotionally, and physically running after it. But, what if it was already on you?
What does the future of entrepreneurship look like? To build a future-proof business, the key lies in your business purpose.
As simple as it sounds, having a strong "why" behind your business is an essential ingredient for becoming a successful entrepreneur.
There’s an essential, intangible something in start-ups—an energy, a soul. It inspires enthusiasm and fosters a sense of deep connection and mutual purpose. While this spirit persists, engagement is high and businesses keep their edge. But all too often, companies lose their souls as they mature.
One of Erikson’s most important contributions was to describe this as a psychosocial phenomenon—an interaction between someone’s sense of who he or she is as a person and society’s recognition of that person as an individual.
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Here are four key ways to identify your identity.
Third Culture Kids (TCKs): Children who don’t identify with a single culture, but have a more complicated identity forged from their experiences as global citizens.
Who owns your identity, and how can old ways of thinking be replaced?
There’s a reason folks judge others by the company they keep.