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Have We Been Thinking About Willpower the Wrong Way for 30 Years?

By Nir Eyal — 2016

Even though I knew that eating ice cream and sitting for a long time were probably bad ideas, I told myself that relaxation was my well-deserved reward for working so hard.

Read on hbr.org

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What Ails Us

Most genetic studies completely ignore the science of epigenetics, which is how the environment actually turns certain genes on or off.

Article
Tracy Frisch, Gabor Mate
2012
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What Is Locke’s Goal Setting Theory of Motivation?

Do you often find yourself struggling to change your habits, regardless of how willing you are to set objectives? If your goals rarely reach fruition, you are not alone.

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Juliette Tocino-Smith
2021
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