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Have We Been Thinking About Willpower the Wrong Way for 30 Years?

By Nir Eyal — 2016

Even though I knew that eating ice cream and sitting for a long time were probably bad ideas, I told myself that relaxation was my well-deserved reward for working so hard.

Read on hbr.org

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What Ails Us

Most genetic studies completely ignore the science of epigenetics, which is how the environment actually turns certain genes on or off.

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Willpower